In every part of it
Not a chatbot. An admin employee
AI does four distinct jobs here — and it is not a column, it is what the columns are made of. Three of the four are in the seat price from the first click; the receptionist answering your phone is the one optional extra.
No credit card. Cancel anytime. Set up in minutes.
AI in Struth
Screenshot to come
What's in AI
Jump to any of them. All in the seat price, except the receptionist — the one optional extra.
It listens
Talk at the windscreen; the quote writes itself.
Dictate on the drive — notes, quotes and messages drafted from what you said.
- Dictate on the drive; it drafts the paperwork
- It knows your prices, your customers, your jobs
- You approve before anything sends
It listens
Screenshot to come
It answers
Picks up the phone, works out the job, books it.
A receptionist's questions, your business's rules, and a booking in the calendar.
See how it answers →It answers
Screenshot to come
It works on its own
Agents that act unprompted, not a chatbot that waits.
Follow-ups, reminders and review asks that run on their own — logged, and switchable.
See how it works on its own →It works on its own
Screenshot to come
It reports
“What's owed to me?” — a real answer and a real action.
Ask a money question in plain English, get a real answer from your own numbers.
- “What's owed to me?” gets a number, not a chart
- Answers come from your account, not a template
- It offers the next action — send the reminder, chase the quote
It reports
Screenshot to come
Who you're dealing with
No sales team. You get the founders.
Struth is built by a small Sydney team, and we answer everything personally — questions, feature requests, a hand bringing your data across.
will@struth.app Marcus · Co-founder
marcus@struth.app
Straight answers
No sales spin. If something is not clear, email us and a founder replies.
Is AI included, or is it extra?
It is in the seat price. Every feature is on for every user from the first click — no tiers, no per-module fee, no job caps. The only optional extra in the whole product is the AI receptionist answering your phone.
Does it work on the phone as well as the laptop?
Yes, and it is the same product on both. Not a stripped-down companion app — the crew on site can do what you can do at the desk.
Do I have to move off Xero or MYOB?
No. Keep your accounting where it is. Struth syncs to Xero, MYOB and QuickBooks so nothing is entered twice.
How long does it take to set up?
Minutes to be running, and we bring your old data across free — from Tradify, Fergus, ServiceM8, AroFlo or a spreadsheet. Usually done inside a day.
What if my trade does this differently?
Tell it how your business works, in plain English, and it follows that. Certificates, checklists and job types switch to suit your trade during setup.
Put AI on autopilot.
Fourteen days free, the whole product, no card. Set it up before smoko.
14 days free, full product, then $59 a user a month. No card. Cancel in the app.