Plumbers
From residential fit-outs to commercial. Struth runs the jobs your way.
We get you here.
Off the tools by knock-off. The AI runs the admin, wins the work, and bends to your trade.
Start free-
Runs your business.
Quotes, invoices, chasing, bookings. The admin runs itself while you're on the tools.
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Grows your business.
Every call caught, every lead chased. Struth turns enquiries into booked, paying work.
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Built around you.
Switch on the tools your trade needs, or build your own apps just by describing them to the AI.
Everything you need.
One app.
From first enquiry to cash in the bank, and the AI runs it all.
An AI teammate for the whole business.
Knows every job, customer and dollar. Ask it anything, hand it anything.
One inbox. The AI works it for you.
Calls, texts and emails: triaged, answered, and drafted for your nod.
Hours of quoting, done in minutes.
The AI knows your prices and your business. It builds the quote, you approve and send.
Let Struth sort the week.
It plans the calendar and the crew for you, and texts customers when things move.
Every job, start to finish, in one place.
Timer, photos, notes, costs, invoice: all connected, one source of truth.
Invoice in seconds, get paid straight away.
AI generates professional invoices, takes instant payments, and chases anyone who's late with friendly reminders.
Reporting that answers back.
Ask it anything and get custom dashboards and insights you couldn't see before.
One inbox. The AI works it for you.
Calls, texts and emails: triaged, answered, and drafted for your nod.
Hours of quoting, done in minutes.
The AI knows your prices and your business. It builds the quote, you approve and send.
Let Struth sort the week.
It plans the calendar and the crew for you, and texts customers when things move.
Every job, start to finish, in one place.
Timer, photos, notes, costs, invoice: all connected, one source of truth.
Invoice in seconds, get paid straight away.
AI generates professional invoices, takes instant payments, and chases anyone who's late with friendly reminders.
Reporting that answers back.
Ask it anything and get custom dashboards and insights you couldn't see before.
AI
An AI teammate for the whole business.
Knows every job, customer and dollar. Ask it anything, hand it anything.
Everything else you'd open a second app for.
Tasks & to-dos
Checklists
Timesheets
Files & photos
Map
Team chat
Plus: materials & POs · compliance · recurring jobs · bill scanning · customers & sites · Xero & MYOB sync
Sound familiar?
Three moments every tradie knows, and exactly how Struth kills each.
Missed calls
The phone rang while you were under the house. There goes the job.
“Burst pipe under the kitchen sink. Water's going everywhere, can someone get out today?”
Missed call · auto-transcribed
Answered + booked · today 7:30 am
The fix Struth answers, transcribes it and books the job. You ring back a customer, not a missed number.
Quoting
It's 8pm and you're still doing the quote.
“Quote the Rinnai 26 swap for Lisa, usual markup.”
On the drive home
Sent to Lisa: signed before dinner
The fix Tell Struth on the drive home. Written, sent and signed before dinner.
Staying top of mind
You finish the job and never get time to check back in.
3 months after the job
Automatic check-in
Natalie Ashworth
Hot-water install · Mosman
Hey Natalie, just checking the hot water's still running well since we put it in? Any issues or if you need anything else, give us a shout. Cheers!
All good, thanks for checking! Actually, any chance you could quote our laundry reno while you're at it?
Top of mind, and a new quote in the door
The fix Struth checks in on your old jobs for you. Customers feel looked after, you stay top of mind, and the repeat work follows.
One flat price. Everything included. No bullshit.
Every feature. No add-ons.
$49AUD per user · per month · + GST
$0 setup
$0 add-ons
$0 migration
- Voice AI on the phone (nobody else has this)
- Reads bills off photos
- SMS, email, WhatsApp, calls: one inbox
- Quoting, invoicing, scheduling, jobs
- Plugs into Xero, MYOB and Stripe
- We migrate your old data, free
- Phone, iPad, laptop: same app
Integrate
Works with the gear you already run.
Your suppliers, your accountant, your payments. All talking to each other. Enter it once.
- 4 accounting
- 5 payments
- 40+ trade suppliers
- 5 comms (incl. WhatsApp)
- 3 calendars
Accounting
Payments
Staff & automation
Trade suppliers
40+ merchants
Don't see yours? Request an integration. We move fast: most are live within a day or two.
Job management built for
your trade or service.
Electricians
Job management for sparkies. Quotes, compliance, certs, all on the truck.
HVAC
End-to-end toolkit for HVAC. Service plans, warranties, recurring jobs.
Builders
Track multi-stage builds, subbies, materials, and margins per project.
Field services
Routes, recurring maintenance, multi-site tracking. Sorted.
Cleaning
Recurring schedules, team rosters, customer comms. All one app.
Carpenters
Tilers
Roofers
Painters
Glaziers
Locksmiths
Landscapers
Concreters
Pool techs
Solar installers
Pest control
Property maintenance
Appliance repair
Plasterers
Fencers
Garage doors
Arborists
Gas fitters
Drainers
Joiners
Straight answers.
Got more? Talk to Struth or email marcus@struth.app
Getting started
How long does setup take?
10 minutes. We import your customers from Xero (when ready) or MYOB. No ABN, no licence, no credit card required upfront.
What if I'm not a "tech person"?
That's the point of voice. If you can text, you can use Struth. Most tradies are running their first job within 10 minutes of signing up.
Does it sync with Xero / MYOB?
MYOB is live now. Xero certified-app integration ships Q3 2026. Both sync customers, invoices, and payments automatically.
Pricing & plans
What's the price?
$49 per user per month, or $39 if you pay annually (20% off). Every feature included. No tiers, no add-ons, no job caps. See the pricing section above for the full breakdown.
Can I cancel anytime?
Yes. One click. We pro-rata anything you've prepaid. Export your data on the way out. We make leaving easy.
Trust & tech
Will it work offline?
Not yet. Full offline mode is on the v3 roadmap (~Q3 2026). The mobile app caches today's jobs so you can keep working in a basement. Anything you change syncs when you're back on signal.
Is my data safe? Where is it hosted?
AWS Sydney (ap-southeast-2). Your data, your account. Encrypted in transit and at rest. We never share or sell your customer information.
Who built this?
Two Aussies, Marcus and Will, in Sydney with Claude. Real founders. Real emails. We answer the support email ourselves and ship updates every day. See the founders section above.
Why we built this.
We're AI experts. Not tradies, and we won't pretend to be.
We've started and sold businesses, and built products millions of you use every day. Our parents are tradies and small-business owners, so this one's personal. We talk to tradies every day and build Struth around what you actually need, because you deserve beautiful software too.
Less stress, more profit, less bullshit.
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Will
will@struth.app
Co-founder
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Marcus
marcus@struth.app
Co-founder
Have a query? Got a feature request? Just want to chat? We answer everything personally.
Book a chatNew features land every week. See the changelog
Stop invoicing at 8pm.
Be running jobs in 10 minutes.
No card. Cancel anytime. Export your data on the way out.
Australian Made · Built in Sydney
