About Struth
AI reached every office desk before it reached a single ute. We thought that was backwards.
We're Marcus and Will, two AI engineers in Sydney. We're not tradies, and we won't pretend to be. What we are is the people who learnt how to make AI actually do work, not just chat about it. We talk to tradies every day, and we kept seeing the same thing: the bloke quoting a job at 9pm after a ten-hour day, running his whole business on his thumbs and a shoebox of receipts. Nobody had built him anything good. So we did.
This matters more than it sounds. Half of trade businesses fold inside a few years, and it's almost never the work that kills them, it's the cash flow and the paperwork. Trades carry one of the highest suicide rates of any industry in the country. Our parents are tradies and small-business owners; we watched what 8pm invoicing does to a kitchen table. Every hour Struth takes off your plate is an hour back: on the tools, or home for dinner. Take that across a country full of tradies and it's the equivalent of adding tens of thousands of workers to the economy.
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Marcus
Co-founder
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Will
Co-founder
One flat price, every feature in. Your AI admin, on every plan.
Our promise.
Not values on a poster. Things you can hold us to.
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Built to do the admin, not just talk about it
Quotes, follow-ups, invoices, scheduling. You talk; it does. We're building it to handle every job that keeps you off the tools, and it learns more every week. Not a tool you operate: an admin that works.
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One flat price. Every feature, every plan.
No starter tier, no per-feature upsell, no AI add-on. The same Struth for a solo sparky and a ten-ute crew. See the number on the pricing page.
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Your data stays in Australia
Hosted in Sydney (AWS). Encrypted in transit and at rest. We never sell it, to anyone.
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No lock-in, ever
Cancel any time. Export everything on the way out. No exit fee, no hard feelings.
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Real humans behind the AI
Email the people who built it. Updates ship every day. Most fixes land the next.
Hire your new AI teammate.
Give it a fortnight. If it's not pulling its weight, sack it. No card, no lock-in.
Export your data on the way out. It's yours.
Australian Made · Built in Sydney