About Struth
AI reached every office desk before it reached a single ute. We thought that was backwards.
We're Marcus and Will, two AI engineers in Sydney. We're not tradies, and we won't pretend to be. What we are is the people who learnt how to make AI actually do work, not just chat about it. We talk to tradies every day, and we kept seeing the same thing: the bloke quoting a job at 9pm after a ten-hour day, running his whole business on his thumbs and a shoebox of receipts. Nobody had built him anything good. So we did.
This matters more than it sounds. Half of trade businesses fold inside a few years, and it's almost never the work that kills them, it's the cash flow and the paperwork. Trades carry one of the highest suicide rates of any industry in the country. Our parents ran small businesses; we watched what 8pm invoicing does to a kitchen table. Every hour Struth takes off your plate is an hour back: on the tools, or home for dinner. Take that across a country full of tradies and it's the equivalent of adding tens of thousands of workers to the economy.
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Marcus
Co-founder. Teaches the AI your trade, and answers the support email.
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Will
Co-founder. Builds the product and ships the updates.
$49 a user, a month. $39 on annual. Your AI admin, every feature in.
Our promise.
Not values on a poster. Things you can hold us to.
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The AI does the admin, you don't
Quotes, follow-ups, invoices, the missed call, the review request. You talk; it does. Not a tool you operate: an employee that works.
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$49 a user, a month. Everything in.
$39 if you pay yearly. Flat per person, no starter tier, no per-feature upsell, no AI add-on. Every feature, on every plan.
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Your data stays in Australia
Hosted in Sydney (AWS). Encrypted in transit and at rest. We never sell it, to anyone.
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No lock-in, ever
Cancel any time. Export everything on the way out. No exit fee, no hard feelings.
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Real humans behind the AI
Email the people who built it. Updates ship every day. Most fixes land the next.
Hire your AI admin. Give it a fortnight.
No card. No lock-in. Ten minutes to set up, then it's working.
Australian Made · supported in Sydney
